Great post Daniel!  The numbers don't lie!  According to a Gartner study, In the year 2015, more people will be accessing the web through their mobile devices than traditional desktop computers.   This stat represents everyone, not just the tech heads in Silicon Valley!  So if you have not boarded the mobile train, I suggest you do quick.  All organizations have an exciting opportunity to develop experiences with their customers on a platform they are already engaged heavily with.