I spent a few minutes with Brian Krejcarek, founder of Green Goose. I walked the entire demo pit at the LAUNCH conference, and Green Goose was by far the most interesting company in the pit.
Green Goose has created proprietary hardware running at 915 MHz in the form of small stickers that can be stuck onto everyday devices, such as pill bottles, toothbrushes, toys, etc. as well as a software platform that makes these ordinary devices “smart”. The stickers connect to a small device that plugs into a home router (styled like a small green egg) and has approx. a 200′ range.
Brian gave me a demo of the technology platform by brushing his teeth, playing with toy swords and taking his daily medication. After each action, a web app showed the action having been taken, and brian accrued points for each action. This is a cool, real-world way to stop data from being lossy (see Manifesto point #13) and capture it in fun ways. It gets to the “gamification” trend (props to Nathan Lands of Gamify.com!) that’s impending.
Here’s Brian’s working demo of Green Goose’s technology:
UPDATE: Brian made it to the demo stage; here’s the last bit of him up on stage (sorry no audio):
And here’s a picture of Brian showing off his “smart” toy swords:
Recent Posts
05/12/12 From Kickstarter to Major Toy Deal: The Story of the Hugalopes
05/11/12 A peek into startup infrastructure– what goes on back there anyway?!
05/05/12 Tweet and you shall receive: Chrome Extension for Highrise Deals
05/01/12 Videos from VatorSpark Gamification Conference
05/01/12 Packaging & Distribution in the Digital Age: Or, Why Even Grandma Loves Apps
04/21/12 Content From Two Great DC Conferences
04/21/12 I moderate ‘Mobile Marketing: Beyond The Hype’ panel at Mid Atlantic Marketing Summit
04/21/12 Designing for Social Apps: My presentation at MoDevUX
04/19/12 Sick co-working space in SF: StartupHQ
04/19/12 Daniel’s Hierarchy of Speed: Get 2.1 Weeks of Your Life Back Every Year
2 Responses to “Green Goose – Hands down the best company in the LAUNCH demo pit”